Monday, 24 April 2017

Will the war between India & Snapchat continue until the hell freezes over?

Snapchat? An application purely designed to satisfy rich people. This idiosyncratic image messaging and multimedia mobile app was created by Evan Spiegel, Bobby Murphy and Riggie Brown, former students at Stanford University and Snap Inc. In late 2012 a wave encouraging Snapchat took over which made the people flow along. It has now outspread over the world and grown a family of billions.
Undoubtedly, Snap Inc. came up with a remarkable concept that was valued and appreciated but just one statement was enough to trash the years of hustle. The statement made by Snapchat CEO, Mr. Spiegel was “ Snapchat is only for rich people and I don’t want to expand into poor countries like India and Spain”. India being attacked in the statement couldn't stand the authentic yet offensive words of Speigel. Therefore, they started a campaign named “Anti-Snapchat”. Many Indian celebrities were seen bashing over Snapchat CEO and millions of Indians considered deleting the app as a revenge to Spiegel. Bringing “Snapchat” in loss was the objective stated for this campaign.
Tweets of Indian celebrities are quoted down below.

  • Raftaar

  • Sophie Choudry

  • Bipasha Basu

  • Archana Vijaya

  • Virdas

  • Anupam Kher

  • Gautam Rode

  • Urvashi Rautela